Analysis on Problems of Customers on Mobile Banking Services of ICICI BANK in Tenkasi Taluk
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 1
Abstract
Banking system is the backbone of the economy and Information Technology (IT) in turn has become the backbone of banking activities. Technology, which was playing a supportive role in banking, has come to the forefront with the ever-increasing challenges and requirements. Technology to start with was a business enabler and now has become a business driver. The Banks cannot think of introducing a financial product without IT support. Be it customer service, transactions, remittances, audit, marketing, pricing or any other activity in the Banks, IT plays an important role not to complete the activity with high efficiency but also has the potential to innovate and meet the future requirements. The Banking Sector was early adopter of technology and in that way set an example to the other Industries the need to opt for automation for taking full advantage in operational efficiency.
Authors and Affiliations
Dr. S. Valli Devasena
Keywords
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