Analysis on the behavioral Pattern of Organized and Unorganized Vegetable Retail Shoppers
Journal Title: Bonfring International Journal of Industrial Engineering and Management Science - Year 2015, Vol 5, Issue 2
Abstract
In any marketing chain the consumer is the most important person. Consumer satisfaction is the ultimate objective of the marketing process. Farmers and those involved in marketing must be aware of consumer needs in order to produce and supply products that fulfill consumers' requirements. According to FAO (1999), marketing involves finding out what the consumers want and supplying it to them at a profit. Therefore the whole marketing process has to be consumer oriented. Producer must supply consumers with what they want or need. In the process of developing the vegetable sector in India, it is essential to consider the needs, preferences and behaviour of consumers. The main objective of this study is to find out the major factors influencing the purchase of vegetables in an Organised and Unorganised vegetable retail outlet. To statistically analyse the data, frequency distributions and Chi-squire test were used.The result shows that there is a significant positive relationship between the income level of the consumer and their preferred vegetable market place. Overall the freshness of the vegetables and the appearance (well cleaned and sorted vegetables) are found to be the major factors among the consumers in choosing an organised/Unorganised retail outlet.
Authors and Affiliations
A. Anuradha
A Review of Computational Studies of Temperature Separation Mechanism in Vortex Tube
The Ranque Hilsch Vortex Tube (RHVT) is a very simple device well known for its phenomenal temperature separation effect. With a single input of compressed gas, the tube simultaneously produces two different streams of g...
Turn of the Month Effect in Indian Metal Sector with Special Reference to BSE Metal Index
This study investigates the existence of a Turn of the Month Effect in India's Metal sector. The study uses the daily return data of the Bombay Stock Exchanges (BSE) Metal Index for the period ranging between April 2004...
Modelling and Analysis of Multi-period Distribution-Allocation Problem in a Two-Stage Supply Chain
A supply chain has a network structure and all the production-distribution decisions involve several variables and constraints which vary both quantitatively and qualitatively. Mostly, production and distribution functio...
A comparative Study on Quality of Nursing Profession among the Government and private Hospitals with Special Reference to Dindigul District of Tamil Nadu
The Human recourses management system and reward and compensation package of Government hospitals are mostly in positive manner to enhance the better quality services provided by nursing professions. But the lack of fill...
Delamination and First Ply Failure Study of Composite Conoidal Shells
Interlaminar and intralaminar failure modes of composite conoidal shells are investigated in this paper using finite element as the mathematical tool. One of the prerequisites for confidently applying the composite shell...