Analytical Methods for the Analysis of Managerial Risk in the Marketing
Journal Title: Revista Romana de Statistica - Year 2013, Vol 61, Issue 2
Abstract
Within forecasts based on single estimations the risk due to uncertainty is not considered. Yet they continue to be widely used in practice in different areas of marketing such as the return on investments, discounted flow of benefits of a project, the average annual benefit of an investment a.s.o.
Authors and Affiliations
Svetlana BRADUŢAN
Keywords
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