Analyzing Disaster Frame Messaging and Its Impact on Risk Perception Among College Students
Journal Title: Peninsulares International Journal of Innovations and Sustainability - Year 2024, Vol 2, Issue 1
Abstract
Message frames are taken differently by different people so this study aims to analyze the impact of disaster risk frames on the risk responses of third-year BA Communication students’ risk responses on four disaster risk frames about the “Big One” The mixed method design was used in the study. A survey questionnaire and a focus group discussion were used in the study. Purposive sampling was used and there were 35 respondents of which 8 were interviewed for the focus group discussion. It was found that there had been a higher positive response with frames highlighting positive tones. On the other hand, there had been negative responses when disaster risk frame messages were started with negative tones. Furthermore, the risk responses of the respondents were anchored on four points: avoidance, mitigation, transfer, and acceptance. However, transfer of responsibility has not been considered as a risk response from this study based on students’ responses while acceptance came to those who cared less about disaster risk frames. Family and community preparedness, construction of the message, knowledge learned from Risk, Disaster and Humanitarian Communication Course, imagining possible scenarios, own experiences and feelings, infomercials and statistical data on destruction and casualties, and seeing earthquake as a risk and not about the structure of the frames are the factors affecting the respondents’ risk responses including ignoring the question of their choice of risk frames. Based on the results, it is suggested that in RDH, the presentation of balanced information, integration of visuals, and use of simple language should be considered. Feedback on such practices in the classroom should also be considered. For future research, students of other programs should also be considered for generalized results. Also, intergenerational study is suggested.
Authors and Affiliations
Cynthia M. Ronquillo, Rowell G. de Guia, Zenaida D. Dela Rosa, Maritess C. Dela Vega, Gabriel Jessie T. Guevarra, Lorna R. Rolda
Perceptions and challenges of using smart wallet In the context of microfinance On small entrepreneurs in Gorontalo city
This research aims to explore the perceptions of small entrepreneurs in Gorontalo City regarding the use of smart wallets in managing their business finances, as well as identifying the challenges faced in implementing s...
Virtual Laboratory Environment In Earth And Space: An Assessment On Students’ Learning Achievement And Attitude
Science is one of the most important academic disciplines, and it covers an extensive variety of subjects. It makes improvement and makes our day-to-day living more comfortable. On these challenging times encountered by...
Surge Irrigation: Advancements, Challenges, and Prospects in Agricultural Water Management
Surge irrigation has emerged as an innovative solution to improve water management in agriculture, addressing critical limitations of conventional irrigation methods. This technique involves the intermittent application...
Grounded Theory on the Winning Qualities of Student Athletes
Student-athletes acquire qualities like teamwork, time management, and leadership, contributing to their holistic development. Understanding athletes' performance histories, genes, environment, and other characteristics...
Analyzing Disaster Frame Messaging and Its Impact on Risk Perception Among College Students
Message frames are taken differently by different people so this study aims to analyze the impact of disaster risk frames on the risk responses of third-year BA Communication students’ risk responses on four disaster ris...