Analyzing Voluntary CSR Communication: A Qualitative Study On âFertial NEWSâ
Journal Title: International Journal of Applied Research in Management and Economics - Year 2020, Vol 2, Issue 1
Abstract
This paper aims to investigate Fertialâs CSR communication, to comprehend whether it is a voluntary adoption or it is due to external stakeholdersâ influence. Unlike many empirical researches that have been carried out to address the matter of voluntary CSR communication, we have focused our research on analyzing data collected from Fertialâs âhouse journalâ, which is called âFertial Newsâ. We have adopted a qualitative data analysis method for this research, in order to analyze codes assigned from the last ten issues of Fertial News. The results of this study show that most of Fertial CSR communications are considered as feedback to external stakeholdersâ influence, in comparison to the amount of social information voluntarily communicated by Fertial.
Authors and Affiliations
Younes ZIEITA,
Keywords
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