ANGLICISMS IN UKRAINIAN OUTDOOR AND ONLINE ADVERTISING
Journal Title: Наукові записки Національного університету "Острозька академія" Серія "Філологія" - Year 2017, Vol 66, Issue 66
Abstract
The article deals with the peculiarities of anglicisms usage in modern Ukrainian, particularly in outdoor and online advertising. Special attention is paid to the sources of borrowings, as well as to the appropriateness of usage of English words in the Ukrainian language in case there are Ukrainian counterparts of these words. Borrowings play an important role in developing a language. They make our communication easier as we become more comprehensible in our society as well as outside our borders. Vocabulary is the most mobile and most rapidly growing part of the language. It is particularly sensitive to all changes of economic structure, production, culture, science, life, etc. It is important to note that word creation in the modern Ukrainian happens now mainly through borrowing from English. The main sources of such borrowings are outdoor and online ads. Every day Ukrainians encounter anglicisms in the following names: cafes, restaurants, pubs, business centers, banks, stores, chemist’s, beauty salons, translation agencies, travel agencies, product names, household appliances, accessories, famous brands, films, companies, cinemas etc. The use of anglicisms in the Ukrainian language in recent years has become so pervasive that even though there may be native words for the same thing, English terms are still used.
Authors and Affiliations
Л. C. Козуб
Keywords
Related Articles
- EP ID EP408134
- DOI 10.25264/2519-2558-2017-49-51
- Views 90
- Downloads 0
TRANSLATION STRATEGIES AS AN ELEMENT OF FUTURE TRANSLATORS’ CREATIVE PROFILE FORMATION
The paper focuses on the relationship between translation strategies and creative profile of future translators. The research generalizes psycholinguistic peculiarities of a creative nature of future translators. The rese...
POETONOMASTIC SPACE OF THE FANTASY NOVEL “THE MAGICIAN’S NEPHEW” BY C.S. LEWIS
The article deals with the poetonomastics pace of the fantasy novel “The Magician’s Nephew” by C.S. Lewis. A number of scientific works have been devoted to the consideration of the propernames in the literary work contex...
CONTINUING PROFESSIONAL DEVELOPMENT: CHANGES, CHALLENGES, GOALS
In the article the necessity of the scientifically grounded researches and created on this basis recommendations of forming of educational environment, adequate to the new tasks of international activity in the field of...
HUMOR IN “THE FEYNMAN LECTURES ON PHYSICS”: TYPOLOGY AND PRAGMATIC FUNCTIONS
The present paper deals with the use of humor by Richard P. Feynman in his famous and still popular Lectures on Physics, presented to undergraduate students at Caltech in 1961-63. Modern perspectives on humor in academic...
ARTISTIC INTERPRETATION OF THE HISTORY OF UKRAINE IN THE STAGE PLAY «UKRAINIAN SCENES FROM 1649» BY M. KOSTOMAROV
The article investigates the features of artistic understanding of the events of national history in the stage play «Ukrainian scenes from 1649» by M. Kostomarov. The principles of formation of the personal and national...