Anticrisis Management of Tourism Organizations and Enterprises as a Way of Building their Competitive Advantages
Journal Title: Проблеми економіки - Year 2014, Vol 2014, Issue 2
Abstract
The purpose of the article is to study anticrisis management of tourist organizations and enterprises as a means of forming their competitive advantages on different levels of management. As a result of analysis and generalization of studies conducted by domestic and foreign scholars, the main features of the development of tourism were determined (based on the experience of the Czech Republic, Bulgaria, Poland, Turkey, etc.), main directions of improving the competitiveness of tourism activities were systematized and crisis management measures for tourism enterprises and organizations were proposed. The study analyzed the current status and problems of tourism in Ukraine. The expediency of application of anticrisis management on domestic tourism enterprises and organizations was justified. Anticrisis measures for tourism development were proposed. Namely: of strategic, economic and financial, organizational, innovation, investment, marketing and human resource kind at the enterprise, region and state level. That will solve the existing problems and improve the competitive advantages of tourism organizations and businesses. The main prospects for further research in this direction is to determine the strategic directions of development of tourism activities, specification of the main directions of cooperation and interaction between the public authorities at the regional level, higher education, tourism organizations and enterprises that will ensure the competitiveness of the tourist product in the international and domestic markets, and rational distribution and use of tourism resources.
Authors and Affiliations
Iryna Markina, Viktoriia Makhovka
Keywords
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