APPLICATION OF COGNITIVE PSYCHOLOGY'S PROPOSITIONS IN MARKETING THEORY
Journal Title: Економічна стратегія і перспективи розвитку сфери торгівлі та послуг - Year 2015, Vol 1, Issue
Abstract
The necessity of application of psychology's propositions in modern marketing is substantiated in this article. The methods of using such achievements in marketing theory are examined. Also the main marketing concepts based on cognitive psychology are explored and compared. The categories of these concepts are studied. Scientific validity and practical value are analyzed. The main differences of goals and tasks of these concepts are pointed out. Much attention is paid to main theoretical statements and algorithm of practical realization of these concepts. As a result summaries about the real value of these theories and opportunities of their further research are extended.
Authors and Affiliations
Oleksandr Ustian
Keywords
Related Articles
- EP ID EP171196
- DOI -
- Views 134
- Downloads 0
КВАНТИТАТИВНІ ОДИНИЦІ СУЧАСНОЇ АНГЛІЙСЬКОЇ МОВИ
Досліджено квантитативні одиниці сучасної англійської мови, ідентифіковано їх статус у мові та мовленні. Виявлено структурні та комбінаторні можливості кількісних одиниць, текстові модифікації нумеральних сполучень в анг...
FOREIGN-ECONOMIC ACTIVITY OF AN ENTERPRISE AS AN OBJECT OF ACCOUNTING MODELING
It is proved that the European integration course of our state and shifting the vector of public attention from mainly economic aspects of economic activity to the achievement of the main goals of the millennium require...
ПОСИЛЕННЯ РОЛІ ІННОВАЦІЙНОГО РОЗВИТКУ КОРПОРАТИВНИХ СТРУКТУР
152 Kot Olena, Candidate of Sciences (comparable to the academic degree of Doctor of Philosophy, PhD), Associate Professor, Department of International Economics, Kharkiv State University of Food Te...
ADAPTIVE COST MANAGEMENT AND COMPETITIVENESS OF A TRADING ENTERPRISE
It is proved that the market economy system requires the enterprises of the trade to constantly increase their competitiveness. Market conditions make businesses move to active action, overcome the diffi...
DETERMINATION OF THE LEVEL OF DEVELOPMENT OF PHYSICAL QUALITIES IN A COMPLEX IN STUDENTS
The problem of system managing the evaluation of the level of physical preparedness of the first-year students at physical education classes in higher education institutions is analyzed in the artic...