Application of CRM-systems in marketing activity and transport service personnel management
Journal Title: Економічний аналіз - Year 2018, Vol 28, Issue 3
Abstract
Introduction. CRM-systems are considered in the research. The peculiarities of their application in marketing activity and transport enterprises personnel management are analyzed. The main advantages and disadvantages of introduction of above mentioned systems in practice are revealed. The main elements of CRM-systems are differentiated. It allows understanding their role in marketing and managing the personnel of the transport enterprise. Purpose. The article aims to study the problem of marketing activity development, using modern marketing tools. It has enabled to increase the competitiveness of the transport company in the market. Results. The introduction of electronic CRM-systems has been grounded. The application of complex transition of the transport enterprise to the new policy of development, which is customer-oriented, will allow providing improvement of the quality of customer service, reducing labor costs for maintenance and improving the management of the personnel of the transport enterprise as a whole.
Authors and Affiliations
Liuba Turchyn, Victor Ostroverhov
Keywords
Related Articles
- EP ID EP534510
- DOI -
- Views 56
- Downloads 0
Евентологія понять «обслуговування» та «сервіс»
Предметом статті є процесний розвиток понять «обслуговування», «сервіс», теоретичні підходи до їх визначення. Актуальність теми обумовлена тим, що в період формування конкурентоспроможної ринкової економіки ефективне та...
Effective mechanisms of management influence the innovative processes in Ukraine
Introduction. Current importance of systematization of knowledge in the field of distinguishing basic aspects and analysis of multi-category "innovation" makes it possible to detail its essence and to offer the author’s...
Transformation of the level of life of disabled persons in the context of social and economic development of the country
Introduction. Ensuring a high standard of living for persons with disabilities is one of the important issues of the formation of an effective model of social and economic policy of the country. Considering the current s...
Досвід Швейцарії із розподілу податкових повноважень і надходжень між рівнями влади
Вступ. Актуальність статті визначається завданням децентралізації державного управління в Україні та побудови ефективної системи місцевого самоврядування, визначеним у програмних документах України. В українській науко...
Problems of the functioning of international banking credit lines
The article deals with the theoretical and practical aspects of such type of lending as an international credit line. The rules for granting a credit line are indicated. The history of cooperation of the country with var...