Application of social media in marketing of library and information services: A case study from Pakistan
Journal Title: Webology - Year 2012, Vol 9, Issue 1
Abstract
The paper aims to explore different applications of social media for marketing of library and information resources and services. It investigates the respondent's attitude towards the usefulness of social media in marketing of library. A survey research method was administered by using a peer-reviewed and pilot-tested questionnaire. Data were collected from librarians and LIS school academicians working at Bahauddin Zakariya University of Multan and the Islamia University of Bahawalpur. Findings showed that respondent's attitude was positive; majority agreed that the use of social media is important to capture the attention of online users and helps in distance learning and knowledge sharing. Respondents recommended the use of Facebook, Wikis, LinkedIn, Blogging, YouTube and online groups for marketing different library services. They indicated that inadequate training opportunities, lack of knowledge, privacy and identity theft, slow speed of internet and electricity failure are the problems for applying social media in libraries of Pakistan for marketing library resources and services. They demanded for trainings for social media usage and suggested that libraries should develop social media page for maximum exploitation of library services. Study recommends that libraries should develop their marketing plan for utilizing social media for news and service alerts and quick updates to online users and fund raising.
Authors and Affiliations
Shakeel Ahmad Khan and Rubina Bhatti
Keywords
Related Articles
- EP ID EP687660
- DOI -
- Views 224
- Downloads 0
What is the cost of bibliometric games to taxpayers?
The paper shows how editors of hybrid journals, high IF OA-Journals and Low-IF OA-Journals behave in the conditions of the publication race going on under the slogan “Publish or Perish”, by launching “bibliometric and ci...
Towards Information Anxiety and Beyond
This study provides an overview of the historical background of information anxiety, critically reviews the existing framework, and proposes a new framework for information anxiety that goes beyond information retrieval...
Citation Analysis of Library Trends
Citation analysis of all the journal articles published in the Library Trends from 1994-2007 is carried out. 593 articles are published in the journal during 14 years. Highest number (52) of articles is published in 2004...
How To Make Biodiversity Articles Highly Cited?
Previous research showed that Indonesia produced the highest number of papers in biodiversity among three mega-diverse Southeast Asia countries, including Indonesia, Malaysia and Philippines. However, among them Indonesi...
Efficiency of Web Crawling for Geotagged Image Retrieval
The purpose of this study was to find the efficiency of a web crawler for finding geotagged photos on the internet. We consider two alternatives: (1) extracting geolocation directly from the metadata of the image, and...