Application of The TPB Model in Analysising the Consumption Behavior Intentions of Organic Halal Food
Journal Title: International Journal of Humanities Education and Social Sciences - Year 2022, Vol 2, Issue 3
Abstract
The current research is mostly focused on behavioural intentions using the TPB (Theory of Planned Behaviour) model with an understanding of attitude factors. subjective norms, and perceived behavioural control (PBC). A behavioural intention is on organic halal food from the theory of planned behaviour and e-WOM as additional factors for consumers in Kediri, East Java. This study further explains the role of price as a moderating variable for the behavioural intention of organic halal food. A total of 195 responses from respondents and using confirmatory factor analysis for validation and the results were analyzed using structural equation modelling. Attitudes, subjective norms and e-WOM were found to be significant predictors of behavioural intentions of organic halal food. The findings show that price positively moderates the relationship between attitudes, subjective norms, e-WOM and behavioural intentions of organic halal food. Perceived behavioural control was found to have a weak influence on behavioural intention of organic halal food and there was a non-significant interaction between price moderation with perceived behavioural control and behavioural intention of organic halal food. This research theoretically contributes to the literature by introducing the moderating role of price. The results show that price interactions increase the effect of most of the predictors. This study provides an understanding of the consumer's perspective on consumer intentions to behave in consuming organic halal food which will help stakeholders, such as marketers, retailers, and producers, to achieve marketing strategies for the development of this organic halal food further.
Authors and Affiliations
Hermin Istiasih,Elis Irmayanti,Tjetjep Yusuf Afandi,Bayu Surindra,
Keywords
Related Articles
- EP ID EP718300
- DOI -
- Views 37
- Downloads 0
Legal Analysis Of The Authority Of A Notary Related To Making A Binding Deed Of Sale And Purchase (Case Study: Supreme Court Decision Number 685/Pdt.G/2020/PN Mdn)
This study raised the issue of the deed of binding sale and purchase of land handed down to the heirs of the buyer but the certificate and deed that has been approved by the notary was lost and a few years later there a...
Dispute Resolution Policy On Leasing Agreements In The Context Of Legal Protection Against Customers
Even if the execution of objects that are the object of fiduciary guarantees can be done by the implementation of fiduciary excutorial. However, the execution carried out by using the services of debt collectors is an a...
Application Of The Capital Asset Pricing Model (CAPM) Method In Determining Efficient Stock Group (Study On IDX30 And Business Index-27 In Indonesia Stock Exchange)
The purpose of this study is to classify efficient and inefficient stocks using the CAPM method so that investors can make the right investment decisions on the IDX30 and Bisnis-27 Index on the Indonesia Stock Exchange...
Analysis of Students' Mathematical Communication Skills In Terms of Self-Confidence
Mathematical communication skills are the ability to convey mathematical ideas or ideas orally or in writing, and to understand and accept other people's ideas or ideas carefully, analytically, critically, and evaluativ...
Validity Of The Establishment Of A Limited Liability Company (PT) By One Person
The establishment of a limited liability company that is not made with a notarial deed, the establishment of a limited liability company is considered never to exist, because it is considered not to meet the elements of...