Applying select Strategic Management concepts on a Saudi Arabian start-up restaurant: A case
Journal Title: Saudi Journal of Business and Management Studies - Year 2017, Vol 2, Issue 3
Abstract
Abstract: Strategic Management Concepts and models are widely being used by organizations to achieve a sustainable competitive edge in the industry. Applying the principles and theories on large corporations is common. In our research, we have selected a start-up restaurant of Saudi Arabia initiated by a group of enthusiastic young Saudis. Though the business is still at an early stage of development, we had analyzed the enterprise by applying different strategic management perspectives. The research discussed the business venture using SWOT analysis, value chain analysis, and external & internal scanning analysis. Future research directions are also given. Keywords: Saudi Arabia, scanning, strategy, SWOT, Value Chain
Authors and Affiliations
Deepanjana Varshney, Fatheia Hassn Abdulfattah
Keywords
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- EP ID EP394737
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