Applying the Concept of Public Utility in Petrol Stations Placing: Geo-Marketing Approach
Journal Title: Економічний часопис Східноєвропейського національного університету імені Лесі Українки - Year 2016, Vol 2, Issue
Abstract
The problems of reasoning of placing the petrol stations with the help of the concept of public utility by means of geo-marketing analysis are studied in the article. The theoretical basis of defining and interpretation of territory marketing is formulated. The geo-marketing aspect of applying the concept of public utility in placing the petrol stations is revealed.
Authors and Affiliations
Kovalchuk Svitlana
Keywords
Related Articles
- EP ID EP433187
- DOI 10.29038/2411-4014-2016-02-36-41
- Views 157
- Downloads 0
ASSESSMENT OF SOCIO-ECONOMIC FEATURES CENTRAL REGIONAL MARKET OF HOUSING PROPERTY OF UKRAINE
The article assesses the socio-economic features of the Central region of Ukraine, within the limits of the proposed author’s vision to the territorial delineation of the country. The geographic, economic, demographic, s...
STRATEGIC PRIORITIES OF ECONOMIC DEVELOPMENT OF THE RUSSIAN FEDERATION: MOBILIZATION MODEL, GLOBAL CHALLENGES
The article analyzes the problems of import substitution for the most import-dependent branches of the economy of the Russian Federation: mechanical engineering, chemical industry, metallurgy and agro-food sector, the de...
LEGAL AND REGULATORY FRAMEWORK OF GAS DISTRIBUTION PROCESS IN THE REGION
The article deals with the main and secondary normative legislative instruments providing the regulation process in gas distribution networks (TMG). The peculiarities of the legislation concerning the interaction of the...
Systematization of Methodical Approaches on Evaluation of Efficiency of Innovative Projects
The article deals with the content of the concept «innovative project», the proposed classification of innovation projects. The model of an innovative project with risk taking is developed. The peculiarities of evaluati...
Forecasting the Demand in the Educational Services Market in Ukraine (on the Example of Admission Volumes to Ukrainian Higher Educational Establishments)
The predictive estimate of the demand for higher educational services in Ukraine based on a regression model of depending on fertility rates is carriedout in the article. The article contains a review of the existing dom...