Applying the Concept of Public Utility in Petrol Stations Placing: Geo-Marketing Approach
Journal Title: Економічний часопис Східноєвропейського національного університету імені Лесі Українки - Year 2016, Vol 2, Issue
Abstract
The problems of reasoning of placing the petrol stations with the help of the concept of public utility by means of geo-marketing analysis are studied in the article. The theoretical basis of defining and interpretation of territory marketing is formulated. The geo-marketing aspect of applying the concept of public utility in placing the petrol stations is revealed.
Authors and Affiliations
Kovalchuk Svitlana
Keywords
Related Articles
- EP ID EP433187
- DOI 10.29038/2411-4014-2016-02-36-41
- Views 153
- Downloads 0
Payments System Modernization: Opportunities & Challenges for the Business
The effective project in a new payment systems forms modifies and improves it for the business. A payment system can have different stages of its formation which depends on company situation. But it is permanent in its e...
The Regional Dimension of the Waste Management in Volyn and Rivne Regions
The article examines the state of the waste management in Volyn and Rivne regions. It is shown the presence of the major polluters in areas, analyzed degreeof utilization and the share of waste as secondary raw materials...
From Social Needs to the Functions of Management: Evolution of Operational Control
The article studies the historical development of operational control in the light of the evolution of the relationship between people and communities in different time period. Revealed that operational control has emerg...
PRIORITY DIRECTIONS OF THE STATE REGULATION OF COMPETITION: DOMESTIC AND FOREIGN EXPERIENCE
In the process of studying the priority directions of regulating the state of competitive relations in our state, attention is drawn to its disproportionality. This situation is due to the fact that the overwhelming majo...
Essentials and Economic Fundamentas of a State’s Fiscal Space
Modern trends in a state’s economic system functioning feature the multiplicity of its components, along with the dynamic structure of development and certain imbalances, caused by permanent crisis phenomena, increased e...