APPRAISAL OF DISTRIBUTION NETWORK OF VEGETABLE SEED COMPANIES IN HASSAN DISTRICT: BENCHMARKING THE BEST DISTRIBUTION PRACTICES
Journal Title: International Journal of Agriculture Sciences - Year 2016, Vol 8, Issue 58
Abstract
The objective of this study is to analyze the distribution network of different vegetable seed companies for tomato seed business and benchmark the best distribution network. Hassan district of Karnataka was selected for the study. Based on sales volume, four major players dealing in tomato seed business in the study were selected for the study. Four distributors (Purposively), 15 dealers and 15 nurserymen were selected randomly. Sixteen parameters chosen to analyse those are; number of product display, problem solving, transportation facility, work force, payment habits, time period of dealing, promptness in delivery, appropriating schemes, account settlement, co-ordinal nature, product quality, push pull index, dealers width, dealers depth, distributors width and distributors depth. Each seed company was ranked on 1 to 5 scales. Statistical tool like weighted mean was used in the analysis of data. Overall performance of each of the company was calculated based on the weigheted score of indusial company with help of a grid. Study indicated that Hassan district prefers oval shaped, red coloured and high firmness fruits. The Clause seeds company hybrid “Alankara†was the highest preferred tomato in the study area. Overall performance of Clause seeds company was prime and followed by Syngenta, Semenis seeds and Bioseeds.
Authors and Affiliations
STEPHAN RAJ
Keywords
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