APPROACHES TO DEFINING THE CONCEPT OF “COMPETITIVENESS MANAGEMENT” AND THE CONCEPT OF “COMPETITIVENESS MANAGEMENT MECHANISM” OF THE ENTERPRISE
Journal Title: Економічні студії - Year 2018, Vol 4, Issue 22
Abstract
The article is devoted to the research of the economic essence of the management of the competitiveness of enterprises in modern economic conditions, the main methodical approaches to managing the competitiveness of enterprises are substantiated. On the basis of previous studies, the theoretical principles for defining the essence of “competitiveness management” and “competitiveness management mechanism” of the enterprise have been improved, which are an important component for maintaining stable positions in the market. The mechanism of enterprise competitiveness management as the most active element of the enterprise competitiveness management system is studied.
Authors and Affiliations
I. I. Tkachuk, H. O. Shchotkina
Keywords
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