Ar e Links Still A Powerful Google - Ranking Factor?
Journal Title: International Journal of Scientific Research and Management - Year 2016, Vol 4, Issue 11
Abstract
In this paper, w e share new data on links as a Google - ranking factor. We will demonstrate the continuing importan ce that links play in rankings. It’s well known that links were a major ranking factor in the early days of Google (e.g., http://infolab.stanford.edu/~backrub/google.html ), but many speculate that their importance is declining (e.g ., http://www.searchmetrics.com/wp - content/uploads/Ranking - Factors - 2015 - Whitepaper - US.pdf ) . However, we show that disc ussion of a decline in the importance of links as a ranking factor is grossly exaggerated. Indeed, links remain extremely powerful. In March , 2016 , Go ogle Dublin’s Andrey Lippatsev and Ammon Johns engaged in a discussion; part of that discussion was (underlining added by authors): “Ammon Johns: We heard that RankBrain is the third - most - important signal contributing to results now. Would it be beneficial to us to know what the first two are? Andrey Lippatsev: Yes. Absolutely. I can tell you what they are. It’s content and links going into your site .
Authors and Affiliations
Eric A. Enge
Keywords
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