ARE MARINA WEB SITES USED EFFICIENTLY? FINDINGS AND EVALUATIONS
Journal Title: Denizcilik Fakültesi Dergisi - Year 2019, Vol 0, Issue
Abstract
Marine business, as an indispensable component of marine tourism, has been rapidly developed in the world. Beside its economic returns, it provides competitive advantage to countries by fostering product variety. Although it is a multifaceted field, the academic studies are limited to marinas and it’s necessary to investigate marinas especially in marketing and promotions field. This become more important since all businesses spread on effort to transmit information about its’ products and services to it’s customers in order to survive and to hold competitive advantage in today’s severe market conditions. Having a website is not the main issue for the businesses anymore while the way of transmitting information and quality of information become more prominent. On the other hand, a standart evaluation criterion about web site contents has not been found in the literature and there is limited number of studies found in this field. Therefore the main purpose of this paper is to fulfill the lack of information and to evaluate marina web sites in Turkey. In the scope of this study, marina web sites are evaluated by content analysis method and suggestions are provided with the results obtained.
Authors and Affiliations
Özgür Devrim Yılmaz, Efe Serçek
Keywords
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- EP ID EP572609
- DOI 10.18613/deudfd.565139
- Views 89
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