Article on Pepsi’s Promotional Strategies
Journal Title: Journal of Management Research and Analysis - Year 2016, Vol 3, Issue 1
Abstract
This article is literature study of promotional impact on Pepsi. Pepsi use CSR as a tool to gain emotional empathy and bring about a positive response towards their product. All in all Pepsi are masters in promoting and capturing the public’s heart. The company tries to deliver emotional experiences such as happiness, hope and optimism. This article is basically a review study. The literature for the study is obtained through certain reliable research repositories. The literature survey revealed astounding facts as how to position brand in a typical market like India. The study reveals that strategic marketing along with social media presence could impact positioning of the foreign brands
Authors and Affiliations
Syed Farazuddin, Faizan Ahmed, Akshith Maddali
Keywords
Related Articles
- EP ID EP241524
- DOI -
- Views 152
- Downloads 0
Consumer’s awareness and privacy concerns regarding online behavioral advertising
In this digital age where it is becoming difficult for marketers to win customers expectations all the time And consumers are getting more products online and offline for comparisons Marketers started tracking consumers...
Emerging hiring strategies to manage talent crisis in newly graduate engineers - A case of benefits, outcomes and implications
In the present complex corporate environment existing globally recruitment has evolved as the most challenging human resources HR function across all industries It has becoming for organizations to invest in their recrui...
Bell curve appraisal: A critical view
Basically, the objective of the Bell Curve to institute a customary and established set of causal claims. The methodology of the bell curve is typical of much of current and modern-day social science and is therefore fun...
The impact of emotional intelligence on work performance- An empirical investigation
The Emotional Intelligence EI is an imperative concept to meet thought of the structure goals via better work performance of the executives working in the organization In this study was planned to check the character and...
Volatility and return: A study with special reference to the selected banking sectoral stocks of NSE
Banking sector in India have witnessed a tremendous growth in terms of their volume of business in the recent past and contributed significantly for the growth story of Indian economy As per the Reserve Bank of India RBI...