Articulation of Political Discourse Through The Prism Of Mass Media In Pakistan
Journal Title: European Journal of Business and Social Sciences - Year 2012, Vol 1, Issue 3
Abstract
the world has changed radically since 1991 in domains of politics owing to the new struggles for democracy and development, new concerns about human rights and the environment, latest technology and the forces of nationalism. Political messages disseminated through Pakistani mass media usually emphasize events that have no real importance and link isolated facts with artificially created units. As a result distorted, doubtful and biased conclusions spread that effect upon the attitudes and behaviors of the people. Influences on political content of the mass media have been studied through triangulation method; qualitative and quantitative approaches are combined for valid inferences. From media content one may infer many of the facts or influences that shaped it. This paper investigates assorted influences on political discourses disseminated through Pakistani mass media.
Authors and Affiliations
Abida Eijaz| Assistant Professor Institute of Communication Studies University of the Punjab, Lahore, Pakistan
Keywords
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