Aspects of Life Insurance Agents' Performance in Vietnam: A Study from the Impact of Customer-Oriented Behavior
Journal Title: Journal of Economics, Finance and Management Studies - Year 2023, Vol 6, Issue 09
Abstract
This study examined the influence of life insurance agents' customer-oriented action research on aspects of agents' personal sales performance. In particular, the agent's performance is considered in terms of behavioral effectiveness and outcome performance. The research was conducted through interviews and surveys of insurance agents of life insurance businesses in Hanoi city, with 158 feedback forms received. Data collection is group processed through supporting software support SPSS and PLS-SEM. The study results show that customer-oriented behavior substantially impacts life insurance agents' behavioral performance more than outcome performance. At the same time, behavioral performance also plays a mediating role in providing the performance of customer-oriented behavior to the performance outcomes of life insurance agents. The research results are the basis for the authors to propose some key tips for life insurance businesses in the current context of Vietnam's insurance market.
Authors and Affiliations
Thuy Dung Do, Thi Huong Mai, Xuan Huong Nguyen, Van Ban Mai
Keywords
Related Articles
- EP ID EP727549
- DOI 10.47191/jefms/v6-i9-50
- Views 36
- Downloads 0
A Critical Review of Economic Policy Responses to the Covid-19 Pandemic: The Case of Zambia
The aim of this paper is to systematically review the economic interventions, measures, and policies that Zambia has implemented in the last four (4) years as a response to COVID 19. The methodology used involved drawing...
The Effect of Marketing Mix and Health Consciousness on Purchase Decisions of Sanitary Products
The COVID-19 pandemic has raised public awareness of the link between health and sanitation, which has resulted in a rise in the demand for sanitation supplies like hand sanitizer and hand soap. Consumer behavior towards...
Restructuring of Electric Power Sector: The Transition from Monopoly to Competitive Market Conditions
The electric power sector is facing comprehensive changes reflected in the reorganization of the entire market, in the economic relations management and the technical and technological functioning of companies. The chan...
Business Opportunity of Porang Plants on the Welfare of Farmers in Ngrayun Ponorogo
Porang nowadays has become a commodity that is claimed to have high export potential because it is the basic ingredient for making sirataki, a healthy food that is currently trending. In the market, Sirataki has a high p...
The Influence of Institutional Ownership, Managerial Ownership, Independent Commissioners, Profitability, Leverage, and Size on Company Value with Earnings Management as Intervening (Empirical Study on Banking Bumn Listed on the Indonesian Stock Exchange 2016-2021)
This study aims to examine the effect of GCG mechanisms on firm value with earnings management as an intervening variable with empirical studies. The research approach is quantitative. Locus of research on banking SOEs l...