Assessing competitiveness of foreign and local supermarket chains in Vietnamese market by using Fuzzy TOPSIS method
Journal Title: E3 Journal of Business Management and Economics - Year 2011, Vol 2, Issue 6
Abstract
Considering the strategic importance for supermarket chains and to understanding the critical elements affecting their competitiveness and their relative level of competitiveness, this study tries to assess competitiveness of foreign and local supermarket chains in Vietnam using the fuzzy TOPSIS method. The results show that, even smaller size Vietnamese supermarket chains, when compared to foreign chains, are still slightly higher in competitiveness.
Authors and Affiliations
Albert Yang, Binh Do, Gao-Liang Wang, Lung-Yu Chang, Feng-Chu Hung
Keywords
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- EP ID EP108454
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