Assessing impact of anti tobacco mass media campaigns
Journal Title: Saudi Journal of Oral and Dental Research - Year 2017, Vol 2, Issue 1
Abstract
Abstract: For considerable time now, mass media sources have been used for advocating tobacco cessation. Responses from 1010 tobacco users were studied to determine impact of mass media campaigns on the tobacco using population and to identify challenges in effectual implementation of these media campaigns. To analyse the impact of anti tobacco media campaigns on tobacco users.1010 self reported tobacco users were interviewed to determine if their knowledge, attitude and practices of tobacco consumption were influenced by anti tobacco media mass messages. 646 male and 364 females; between 16-75 years with mean age of 32.84 + 12.2 years participated in the study. 910 (90 %) of participants were unaware about the harmful effects of tobacco at the time of habit initiation, however, 890 (88.11%) participants said that they had gradually become aware of the disadvantages of tobacco use. Majority of participants credited media sources for their awareness but remarked that these campaigns were not helpful beyond creating awareness. A suboptimal outcome was noticed in dissuading tobacco use through media campaigns. Anti tobacco media campaigns have greatly contributed in creating awareness about harmful effects of tobacco; though they have made only a modest impact in prompting tobacco cessation. Keywords: mass media,Anti tobacco,media campaigns
Authors and Affiliations
Bhargava S. S, Bhowate R. R
Keywords
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