Assessing the Feasibility Study of XYZ Company’s New Supermarket Branch in Menteng, Central Jakarta
Journal Title: International Journal of Current Science Research and Review - Year 2024, Vol 7, Issue 08
Abstract
XYZ Company plans to expand into Jakarta’s supermarket market, leveraging Indonesia’s growth in the food and beverage industries. With a population of 273 million in 2024, urbanization, a rising middle class, and evolving consumer behaviours drive sector growth. XYZ Company, with over 40 successful stores in Bali and Lombok, aims to enter Jakarta’s competitive retail market, dominated by players like Hero Supermarket and Carrefour. This feasibility study uses a mixed-methods approach, including interviews, surveys, financial reports, and market analyses. Financial metrics such as Net Present Value (NPV), Internal Rate of Return (IRR), and payback period indicate the project’s viability, with costs estimated at Rp. 22,858,000,000.00. Marketing analysis, using SWOT, TOWS, and Porter’s Five Forces, reveals opportunities for differentiation through premium product offerings and food courts, enhancing customer experience and foot traffic. Significant opportunities for XYZ Company to differentiate include leveraging the growing middle class and diverse consumer preferences. Integrating food courts within supermarkets, a strategy used by competitors like Transmart Carrefour and Grand Lucky Supermarket, can significantly enhance customer experience. Focusing on premium products and readyto-eat meals can attract a broader customer base. Strategic recommendations involve selecting high-traffic locations, expanding the online presence, and adopting sustainable practices to control costs and appeal to environmentally conscious consumers. The study emphasizes adapting to market trends and maintaining financial prudence for long-term profitability. In conclusion, the feasibility study offers a comprehensive analysis of XYZ Company’s proposed expansion into Jakarta. By focusing on strategic market entry, financial planning, and risk management, XYZ Company can successfully establish its presence in Jakarta’s competitive retail market, ensuring sustainable growth and profitability.
Authors and Affiliations
Jessica Kristanti Purnama, Kurnia Fajar Afgani,
Keywords
Related Articles
- EP ID EP741818
- DOI 10.47191/ijcsrr/V7-i8-15
- Views 40
- Downloads 0
Analysis of the Influence of Earnings Management and Leverage on Company Value Using Good Corporate Governance as a Moderation Variable in Indonesian Stock Exchange Lq45 Companies
The purpose of this research is to find out the influence of earnings management and leverage on company value with good corporate governance as a moderating variable. The population in this study is LQ45 companies in 20...
Developing Models for Measuring and Evaluating Success in Vocational and Professional Education and Training. An Empirical Study
This study aimed to evaluate the performance of vocational high schools by developing and applying a comprehensive assessment instrument. The focus was on the actual processes occurring within these institutions, rather...
Modular and Phased Approach: Innovative Transition Approach in Developing the First Indonesia’s Green Energy Terminal
This paper explores the modular and phased approach to developing Indonesia’s first green energy terminal by EHS, a company with extensive experience in energy distribution and logistics. The study emphasizes the benefit...
Assessing Demographics, Perceptions, and Participation: A Study on Sangguniang Kabataan (SK) Effectiveness and Improvement Suggestions
The Sangguniang Kabataan is an important institution in the Philippines that represents the interests of youth and engages them in local governance. This study examines the perceptions of young Filipinos regarding the Sa...
Identification Test of Medicinal Chemicals (BKO) in Uric Acid Herbal Preparations Circulating in Bantaeng District Using the Densitometric KLT Method
Medicinal Chemicals (BKO) in herbal medicine will be bad for health. Some of the BKOs commonly added to uric acid herbs such as piroxicam, piroxicam is a drug used for the treatment of gout. But the reality is that in th...