Assessing the Response of the Newspaper Industry to the Threat of Information and Communication Technologies (ICT): A Case of Zimpapers
Journal Title: Academic Research International - Year 2015, Vol 6, Issue 2
Abstract
The study sought to assess the response of the print newspaper in Zimbabwe to threat of ICT in order to determine the level of the industry’s preparedness to cope with the challenges. This study used the Zimpapers Group as case study with particular focus at the Herald and one hundred (100) participants were used as research subjects. Questionnaires and interviews were used as instruments. Records were also used to gain insight on the extent to which the organization was adopting ICT. The study established that ICT has radically transformed the landscape of the newspaper industry in Zimbabwe. The study also showed that organization was slow in embracing ICT owing to the fact that it lacked financial resources and human resources expertise to implement ICT. This delay in adopting ICT resulted in circulation figures for the print newspapers decreasing as the organization’s traditional readers and advertisers migrated to online platforms. This forced the organization to invest heavily in a new printing press and latest technologies in order to serve its customers better in both print and digital domains. This study recommends that the organization should adopt a diversification strategy that combines both print and digital products because there are still many readers who like the printed paper. On the other hand, there are a growing number of people who now prefer digital platforms and the organization needs to build its distinctive competencies around this emerging market. As such, this study proposes that the organisation should introduce digital business models that can complement existing print models in order to gain competitive age and succeed in the long term.
Authors and Affiliations
Leonidas Ngendakumana, Kennedy Mutimudye
Keywords
Related Articles
- EP ID EP158848
- DOI -
- Views 95
- Downloads 0
AN INTRODUCTION TO ONSHORE STRUCTURES’ CONSTRUCTION
Numerous shorelines are endangered by erosions which instigate cliffs to retreat, beach materials to be lost, and other coastlines being at risk of flooding. For prevention of oceanfront erosion and flooding, the coastal...
DETERMINANTS OF JOB SATISFACTION AMONG SPECIALIST TEACHERS IN INTEGRATED PRIMARY SCHOOLS, KIRINYAGA COUNTY, KENYA
In this article, the authors present a summary of findings of a study conducted in partial fulfillment of the requirements for a master’s thesis in special needs education. The study sought to investigate the determinant...
SELF-ESTEEM AND SOCIOLOGICAL FACTORS AS CORRELATES OF ALCOHOL CONSUMPTION AMONG UNIVERSITY UNDERGRADUATES
The study investigated the influence of self-esteem and sociological factors as correlates of alcohol consumption among university undergraduates. The study employed Ex-post-facto research design. Four hypotheses were fo...
EXPLORATORY STUDY OF THE NATURE OF VIOLENCE AGAINST ELDERLY IN DISTRICT GUJRAT, PAKISTAN
The current qualitative study explored the nature of elder abuse in District Gujrat. The study aimed to determine the socio-demographic characteristics of elderly as well as the type of elder abuse. Purposive sam...
SOCIO-ECONOMIC DEVELOPMENT OF NIGERIA AND YOUTH EMPLOYMENT IN 21ST CENTURY: IMPLICATION FOR AKWA IBOM STATE
This study investigated the relationship between socio-economic development and job creation for the Nigerian youths in Akwa Ibom State in the 21st century. The objective of the study was to determine whether the follo...