Assessing the role of marketing in the provision of library and information services
Journal Title: IP Indian Journal of Library Science and Information Technology - Year 2018, Vol 3, Issue 2
Abstract
Marketing has a wideranging implication in its applications not only for profit generating organizations but also not for nonprofit organizations such as the libraries The ultimate target of all academic libraries worldwide is user satisfaction and information services of which marketing helps to achieve in the utilizations and exploitations of librarys resources Nevertheless there seems to be a growing acceptance amongst the wider information profession that marketing is essential in libraries and information services The study adopted descriptive research design and data was collected by use of questionnaires The target populations were twenty nine thousand six hundred and five 29605 comprising of 20 library staffs The sample of 394 respondents was selected The researcher used questionnaires and interviews as the tools for data collection The study indicated that provision of library and information services should be available for marketing practices Based on the findings it was recommended that trainings workshops and seminars should be organized for the librarians to enlighten them on how to market the library and information servicesKeywords Marketing Library Services Provision of library services Library
Authors and Affiliations
Ezekiel Moenga Nyameti
Keywords
Related Articles
- EP ID EP516723
- DOI 10.18231/2456-9623.2018.0018
- Views 85
- Downloads 0
Information Seeking Behaviour: An overview
Information can be defined as a collection of facts organized in such a way that they have additional value beyond the value of the facts themselves. In simple word “information” can be defined as a processed data. Infor...
Impact of gender on information literacy skills of students of library and information science Department, University of Maiduguri
The skills to proficiently explore or navigate the world of information by male and female undergraduate students are very tremendously remarkable. Conversely, the determining factors of their art of navigating the world...
Research output on cryptography: A bibliometric study
To-day periodical evaluation of scientific outputs of research has been given high priority specifically on subject domain. Bibliographic method has been adopted to analyse the research output. In this paper Cryptography...
Financial management in Govt. First Grade College Libraries of Hassan District, Karnataka: A pilot study
Financial source is a powerful tool for the exploring goals and objectives of the library. Financial management in a collection development of libraries is highly skill orientated, and many rules and procedures need to b...
Digitization of library resources and the formation of digital libraries: Special reference in green stone digital library software
This paper discusses the new activities methods and technology used in digitization and formation of digital libraries It set out some key points involved and the detailed plans required in the process offers pieces of a...