ASSESSMENT OF COMPETITIVE ADVANTAGES OF ROAD SECTOR ENTERPRISES
Journal Title: Економіка транспортного комплексу - Year 2017, Vol 29, Issue
Abstract
The methodical approach to assessment of the competitive advantages has been improved in the article by ensuring the objectivity of assessing the efficiency of using the components of road enterprises potential, and considering the data of only the priority competitor as a basis for comparison. The assessment objectivity is achieved by application of the dynamic norm method, which allows taking into account the condition of effectiveness of using each component of the enterprise potential when folding the system of indicators of the enterprise competitive advantages analysis. The dynamic norms for each component of road sector enterprises potential have been substantiated for the practical implementation of the proposed methodological approach. They represent a benchmark model of efficiency of using the relevant resources of the enterprise. Such research methods as abstraction, logical-theoretical generalization, comparison, modeling, formalization, analysis, synthesis, deduction, induction, system approach and dynamic norm method have been used to obtain the presented results. The proposed research results can be used by employees of road sector organizations who are interested in improving their organizations efficiency.
Authors and Affiliations
Ya. DOGADAYLO
Keywords
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