ASSESSMENT OF INVESTMENT IN THE CAFÉ SERVICE SECTOR
Journal Title: Economic and Regional Studies/ Studia Ekonomiczne i Regionalne - Year 2018, Vol 11, Issue 1
Abstract
Subject and purpose of work The subject of the work is the issue related to making investment decisions on the Polish market of café services in Warsaw. The work contains a theoretical and an empirical part. The aim of the work is to evaluate the effectiveness of different ways of running a café in the form of creating your own brand, a network café franchise or cooperation based on an agency agreement. Materials and methods The work was based on the problem literature, materials made available by companies offering cooperation in the cafeteria industry and reports from a research company regarding the HoReCa market. A prospective ex-ante analysis has been given the form of a business plan for a newly created coffee shop. Results The basics of creating a new enterprise were discussed and the undertaking was characterized taking into account the location, competition, employment plan, marketing and risk assessment. A SWOT analysis and financial forecasts were prepared, taking into account capital expenditures, demand forecast, revenues, costs and margins, as well as the analysis of other financial parameters. Conclusions Available business models offer the investor a wide range of investment options. The choice of a business model depends both on the investor’s expectations and its proneness to risk taking as well as on the location of the planned undertaking.
Authors and Affiliations
Mieczysław Adamowicz, Karolina Ziółkowska
Keywords
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- EP ID EP483577
- DOI 10.29316/ers-seir.2018.07
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