ASSESSMENT OF SERVICE QUALITY IN INDIAN BANKS
Journal Title: International Journal of Research in Social Sciences - Year 2017, Vol 7, Issue 8
Abstract
In the present competitive economy banking sector has been facing dynamic challenges in concerning both customer’s base and performance. The indispensable competitive strategic role of this sector is vital one in managing the customers. Providing service quality is highly significant function of service industry in today’s competitive environment. Service quality is the excellent strategy and plays a key role in service sector. In banking sector to satisfy the customer’s needs and retain them. The present study compares customer’s perception of service quality of both public and private banks of India. The service quality of both the banks has been measured using SERVQUAL model (service quality).
Authors and Affiliations
Dr. Namrata Verma
Keywords
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