Assessment of the financial potential of the enterprise
Journal Title: Економіка. Фінанси. Право - Year 2019, Vol 6, Issue
Abstract
Introduction. One of the conditions for the successful operation, scaling up and development of any enterprise is the availability of financial resources in volumes that are in line with current and strategic needs. Their rational use, optimization of expenses for formation and definition of investment directions can substantially influence on efficiency of present activity and the future of business as a whole. For an enterprise, an important component of financial management is the assessment of the financial resources sufficiency, searching for ways to increase them, ensuring efficient use and investment in the most economically sound and profitable from the point of view of payback projects. Purpose. The purpose of the article is to deepen and improve the theoretical and methodological principles of assessing the financial potential of the enterprise and its testing in the process of evaluating the financial potential of the «FOZZY-FOOD» LLC. Results. Any enterprise must form a financial potential as a component of the overall economic potential. At present, in a rapidly changing environment (crisis, changing legislation, lack of political stability, etc.), each enterprise strives not only to be able to use its AF to maintain its position on the market, but also for its further development. Conclusion. The study found that there is currently no single approach to assessing the level of PPP. The definition of the concept of "financial potential of the enterprise" is systematized according to approaches. The content and consistency of the methodology for evaluating the financial potential of the enterprise are summarized. At the same time, to make quick decisions, it is proposed to assess the level of PPP by the express method by means of indicators that characterize not only the financial and property status, but also provide an assessment of the enterprise efficiency.
Authors and Affiliations
Iryna Vasylivna Stoianenko, Tetiana Leonidivna Zubko, Artem Mykolaiovych Tereshchenko
Keywords
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