Association and Sequence Mining in Web Usage
Journal Title: Annals of "Dunarea de Jos" University - Fascicle I. Economics and Applied Informatics - Year 2011, Vol 1, Issue 2
Abstract
Web servers worldwide generate a vast amount of information on web users’ browsing activities. Several researchers have studied these so-called clickstream or web access log data to better understand and characterize web users. Clickstream data can be enriched with information about the content of visited pages and the origin (e.g., geographic, organizational) of the requests. The goal of this project is to analyse user behaviour by mining enriched web access log data. With the continued growth and proliferation of e-commerce, Web services, and Web-based information systems, the volumes of click stream and user data collected by Web-based organizations in their daily operations has reached astronomical proportions. This information can be exploited in various ways, such as enhancing the effectiveness of websites or developing directed web marketing campaigns. The discovered patterns are usually represented as collections of pages, objects, or re-sources that are frequently accessed by groups of users with common needs or interests. The focus of this paper is to provide an overview how to use frequent pattern techniques for discovering different types of patterns in a Web log database. In this paper we will focus on finding association as a data mining technique to extract potentially useful knowledge from web usage data. I implemented in Java, using NetBeans IDE, a program for identification of pages’ association from sessions. For exemplification, we used the log files from a commercial web site.
Authors and Affiliations
DINUCA Claudia
Propagation of Financial Tensions from Developed Economies to Emerging Economies
This paper aims to present the effect they have financial tensions in countries with developed economies on emerging economies. Because many economies have entered into recession, this has resulted in significant slowing...
An Intelligent Planning System based on Logical Events
The work reported in this paper serves to promote an Intelligent Planning System that can operate in dynamic and uncertain environments. We can develop and justify thus a series of modelling and design techniques f...
The Influence of the Economic Growth Process on Romanian Employment
The aim of this paper is to analyse the influence of the economic growth process on the Romanian employment, in the 1990-2010 period. The results of this study highlight, on the one hand, the existence of a negative empl...
Consumer Attitudes Regarding Information Technology Usage
This paper intends to formulate the hypotheses for the factors that influence individuals to adopt Information Technology as a mean to conduct the traditional services. The hypotheses are developed based on previous work...
The Role of the Euro During and After Economical Crisis
The impact of the single currency on international capital markets has been one of the most abiding features of the euro’s historical development. In response to the global financial and economic crisis, governments acro...