Attendance at the Christmas Market at the Old Town Square
Journal Title: Journal of Tourism and Services - Year 2017, Vol 8, Issue 14
Abstract
Christmas markets are a big attraction for domestic and foreign tourists. The perception of the Advent atmosphere, as well as of markets as ‘‘authentic’’ events of the region (Brida, Disegna, & Osti, 2012a, 2013a), attract significant flows of visitors (Brida et al, 2013). The extension of the opening season for the majority of hotels testifies to the importance of this event for the local economy. Based on results of research in 2014, 5.6m people have visited markets in the Czech Republic (CRR Research, 2014). This article describes Christmas markets at The Old Town Square in 2016 and it provides basic details about attendance and visitors’ shopping habits. A research was carried out from 5th December to 19th December 2016. It was a statistical study and short questions were given to tourists and sellers at stalls. The questions had a specifics structure and they were both closed and open. The research was conducted by personal questioning and the descriptive statistics was a chosen method for presenting obtained results.
Authors and Affiliations
Petra Koudelková
Keywords
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- EP ID EP193165
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