Attitude of Consumers Towards Shopping Malls in Ernakulum District
Journal Title: International Journal of Management, IT and Engineering - Year 2017, Vol 7, Issue 4
Abstract
A shopping mall is one or more buildings forming a complex of shops, planned, developed, owned and managed as a single property representing merchandisers, with interconnecting walkways enabling visitors to walk from unit to unit, with on-site parking . Aim The current study has been undertaken to analyze the attitude of consumers towards shopping malls in Ernakulum district. Materials and Methods The scope of the study is confined to the attitude of the consumers of various shops of Lulu Mall, and Oberon Mall, Edappally. For the purpose of the study 50 consumers were selected through convenience sampling method. Analysis was done via statistical software 17.0. using statistical tool, viz percentages, rank test and chi-square test were used. Results The study revealed that the majority of the consumers were femalesand were of the age group of 20 to 40years. The study revealed that the factors viz. entertainments,safety, parking facility, restaurants, escalator\lift facilities, electronic payment systems etc influenced them to shop at malls. Food products and jewellery were the most preferred products of the consumers of the shopping malls. Conclusion Food products and jewellery were the most preferred products of the consumers of the shopping malls.
Authors and Affiliations
Dr. Santha S
Keywords
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