Attitudes of Consumers from Subotica toward Advertising through Sport among the Frequency of Watching Sports Events
Journal Title: Journal of Anthropology of Sport and Physical Education - Year 2018, Vol 2, Issue 3
Abstract
This investigation was aimed at gaining relevant knowledge about the attitudes of Subotica consumers toward advertising through sport among. The sample included 168 students from Chemical, Biotechnology and Medicine Department in Subotica, divided into six subsample groups: consumers, who do not watch sports events at all, then consumers who watch sports events 1-30 minutes, next 31-60 minutes, 61-90 minutes, 91-120 minutes, as well as consumers who watch sports events more than 120 minutes during the typical day. The sample of variables contained the system of three general attitudes which were modelled by seven-point Likert scale. The results of the measuring were analyzed by multivariate analysis (MANOVA) and univariate analysis (ANOVA) and Post Hoc test. Based on the statistical analyses it was found that significant differences occur at multivariate level, as well as between all three variables at a significance level of p=.00. Hence, it is interesting to highlight that it was found there are significant differences showed up between the attitudes of consumers toward advertising through sport among the frequency of watching sports events. The significant differences were found in two of three variables, while the consumers who do not watch sports events had much more negative attitudes toward advertising though sport.
Authors and Affiliations
Natasa Sekuli, Zoran Milosevic, Marina Vukotic
Keywords
Related Articles
- EP ID EP331274
- DOI 10.26773/jaspe.180710
- Views 69
- Downloads 0
Self-Reported and Objectively Measured Physical Activity of Elderly Mans from Bar
We did a research with a sample of 100 male respondents from Bar. A standardized IPAQ questionnaire was used as the instrument of the research, in order to find out the amount of physical activity for people aged between...
Self-Reported and Objectively Measured Physical Activity of Elderly Women in Podgorica
The aim of this paper was to determine the physical activity of elderly women and to analyze the age-related decline in physical activity in older women. The survey was conducted in Podgorica, on a sample of 100 particip...
Meta-Analyze of the Scientific Papers on the Effects of the Preparation Period on the Basic Motor Skills of the Cadet Football Players
The main goal of the research was to make one meta-analyze of original scientific papers, mostly published in the Sport Mont Journal, who dealt with the identification of the level of quantitative changes in basic motor...
Attitudes of Consumers from Podgorica toward Advertising through Sport among the Question how often Consumers purchase Sporting Goods
This research was aimed at gaining relevant knowledge about the attitudes of Podgorica consumers toward advertising through sport among the question how often consumers purchase sporting goods. The sample included 330 st...
Analysis of Body Composition and Specific Motor Movements of Junior Football Players
The aim of the research was to determine correlations between body composition and situational motor movements in football. The sample consisted of 22 respondents (16-18 years of age, 179.6 ± 5.0 cm, 71.2 ± 7.2 kg), sele...