AUDIT PLANNING OF COMPANY’S EXPENDITURES ON THE MARKETING COMMUNICATIONS
Journal Title: Науковий вісник Ужгородського національного університету. Серія: Міжнародні економічні відносини та світове господарство - Year 2018, Vol 18, Issue 2
Abstract
In the article the approach to audit of expenses on marketing communications of the enterprise is considered. The increasing tendencies of advertising and communication activities in the world and their influence on the necessity of audit of expenses on marketing communications of the enterprise are explored, since this tendency is accompanied by the emergence of problems regarding the estimation of the quality and reliability of information about expenses. It is proved that a qualitative and clear organization of audit of enterprises serves as a guarantee of successful management decisions, and from the achievement of the goals of the enterprise as a whole. The presented results give grounds to assert that the establishment of basic regulation of sectoral activity of such enterprises is intended to positively influence the formation of sectoral specifics of their audit.
Authors and Affiliations
V. O Mysiuk
Keywords
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- EP ID EP586455
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