Awareness among the Consumers about Instant Food Products
Journal Title: Bonfring International Journal of Industrial Engineering and Management Science - Year 2018, Vol 8, Issue 3
Abstract
Marketing plays a vital role in the growth and development of a country irrespective of size, population and the concepts are so interlinked that, in the absence of one, another virtually cannot survive. Marketing helps to maintain economic stability and rapid development in the under developed or developing countries. The instant food products which originated in 1958 in Japan with instant noodles had its beginning in India in 80?s are found today in the kitchen shelves of every Indian household. Preparing food with instant mixes has become a way life and no doubt they are going to be an integral part of food habit in future. Consumers expect the cognitive dissonance caused by certain deficiencies of products and irritants are bound to be removed with emerging new food processing techniques. In this context, it becomes essential to study the awareness of the customers towards instant food products.
Authors and Affiliations
Shopiya R
Keywords
Related Articles
- EP ID EP404869
- DOI 10.9756/BIJIEMS.8404
- Views 144
- Downloads 0
Evaluation of Stream Flow Network using Entropy Measures of Normal and Lognormal Distributions
Evaluation of stream flow network in any geographical region has utmost importance for planning, design and management of water resources so as to reduce chances of project failure and also to minimize the economic risk....
A Study on Ground Water Quality Used for Irrigation in Prakasam District of A.P, India using Geographical Information Systems
The ground water samples collected from different mandals of prakasam district are analyzed in the laboratory for electrical conductivity (EC) , pH, cations (Na+,K+,Ca2+ and Mg2+) and anions (CO32- , HCO3-,Cl- and SO4-)....
Numerical Simulation of Film Thickness Formation in a PFI Engine Under Motoring Conditions
Due to increased concern about emission, every source responsible for it should be eliminated or its influence reduced. In this respect the film formation over the wall region of a engine cylinder is analysed to understa...
Dimension of Customer Satisfaction in the Hotel Business
Customer Satisfaction is the key Challenges for the Hotel Business, because it is unpredictable and customer interest towards food is keep on changing. Hence Providing Customer satisfaction and maintaining it to the grea...
Fixed Human Resource Norms in Indian Sub Centers - Does the Changing Times Necessitate Innovations?
This study was conducted to understand the existing workforce availability and need for differential staffing norms within diverse contexts of sub centers (SCs). This included documenting the emerging patterns of SCs, st...