AWARENESS AND WILLINGNESS TO BUY PRIVATE HEALTH INSURANCE AND A LOOK INTO ITS FUTURE PROSPECTS IN PAKISTAN
Journal Title: European Journal of Business and Social Sciences - Year 2013, Vol 2, Issue 1
Abstract
The research focused on examining the level of awareness regarding private health insurance and the subsequent willingness to buy it. Moreover the barriers creating hurdles in the way of buying health insurance were also identified. Role of insurance agents was found to be the most significant barrier. Association was found to exist between marital status, occupation, monthly household income, monthly medical expense and hospitalization in past one year with the willingness to buy health insurance while no association was found between age, education and number of dependents an individual had with willingness to buy health insurance. The study was conducted in Pakistan and 380 questionnaires were randomly collected from the general public.
Authors and Affiliations
Sarwar, Aamir| Assistant Professor, Institute of Business & Information Technology (IBIT) University of the Punjab, Quaid-e-Azam Campus, Lahore, Pakistan E-mail: asarwar@gmail.com, Qureshi, Hamza Ahmad| Lecturer, Institute of Business & Information Technology (IBIT) University of the Punjab, Quaid-e-Azam Campus, Lahore, Pakistan Email: hamza.aq@ibitpu.edu.pk
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