Bandhs and Blockades and its Implication on Buying Behaviour of Rural Consumers in Manipur
Journal Title: International journal of Emerging Trends in Science and Technology - Year 2017, Vol 4, Issue 10
Abstract
The present study is initiated to determine the buying behaviour of rural consumer influence by the bandhs and blockades in the in an un-organised market. It is still common practices that bandh and blockades remain the favourite‟s tools to pressuring the state government with the purpose and valid reasons, but calculative business activity by the businessman manipulate the consumers in term of price, quantity and quality etc. are to be concerned in the rural market. Hence, keeping in view the vital goal of consumer welfare, grass root level survey has initiated to observed, understand and analyse the behaviour of the rural consumers with particular to weaker section of the society. The study was conducted at Churachandpur District; a hill district in the state of Manipur, all the six development blocks was selected for the study. An attempt is made to know the level of consumer buying behaviour during bandhs and blockades in the District. Using sampling techniques, 120 respondents from 64 villages were selected. The data was administered by using SPSS 21.0 version; the analysis shows that there is a strong positive relationship between bandhs and blockades and buying behaviour of consumers in the rural market
Authors and Affiliations
Partakson Romun Chiru
Keywords
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