BANDUNG CITY BRANDING: EXPLORING THE ROLE OF LOCAL COMMUNITY INVOLVEMENT TO GAIN CITY COMPETITIVE VALUE
Journal Title: Journal of Entrepreneurship, Business and Economics - Year 2018, Vol 6, Issue 1
Abstract
Cities around the world competes each other not just to attract tourists to visit or to invest but also to create a good reputation. City Branding is a way to enhance positive image about the city in order to gain a recognition and distinctive value for the city as a destination which differentiate it with other cities. Brand like in corporate level creates a distinctive value for a city. City brand reflects the image, reputation, credibility, capacity and competitive identity of a city. One approach for city branding is to provide room for community involvement to achieve desired branding objectives. This paper aims to explore the role of community involvement in city branding to gain city competitive value. Secondly to find and propose city special uniqueness which differentiate it from other city that can be utilized as city competitive value. The research takes place in Bandung city for the case study. Research methodology uses qualitative approach. Primary data collection is made through in depth interview with selected informants. Secondary data is taken from various literatures and previous research publications. Observation study is also conducted to enrich data collection. Research result indicates that community participation and involvement contribute to the progress of Bandung city branding. Local people and culture are among supporting elements in the emerging of Bandung as creative city. Creative city is Bandung city capacities which provide city uniqueness to differentiate with other rival cities especially in Indonesia and in south East Asia in general.
Authors and Affiliations
Aam Bastaman
Keywords
Related Articles
- EP ID EP40748
- DOI -
- Views 371
- Downloads 0
COMPREHENSIVE INTERPRETATION OF LEADERSHIP FROM THE NARRATIVES IN LITERATURE
Narrative writings in literature are ample source of knowledge and are most easily understandable. In every old tradition, we find that people learn ethics and morality through oral forms of literature including short s...
HETERODOX ECONOMICS APPROACH TO BUSINESS COOPERATION
Purpose- Economics and business have evolved as sciences in order to accommodate more of ‘real world’ solutions for the problems approached. In many cases, both business and economics have been supported by other disci...
MOTIVATIONS, EMOTIONS, AND FEELINGS OF SELF-GIFTING IN ENTREPRENEURS: A CROSS CULTURAL STUDY
Purpose- This study explores the self-gifting customer behavior of entrepreneurs across two cultures, Eastern and Western of districts of Iran, and identifies the motivations and feelings associated with the self-gifti...
THE MULTIPLE PERCEPTION OF INNOVATION: THE CASE OF MICRO AND SMALL ENTERPRISES IN THE REGION OF EASTERN MACEDONIA AND THRACE
This paper explores how innovation is perceived, on the one hand, by the scientific literature and, on the other, by the everyday practice of small and micro enterprises operating in the less developed socioeconomic sy...
FACTORS AFFECTING INDIVIDUAL TAXPAYER COMPLIANCE WITH PRACTICE SELF ASSESSMENT SYSTEM AS INTERVENING VARIABLE
The purpose of this study is to obtain empirical evidence whether perceptions of corruption, fiscal services and tax sanctions affect taxpayer compliance with the practice of self assessment system as intervening varia...