Bankoláshoz való viszony feltérképezése a fi atalok körében
Journal Title: ME.dok - MÉDIA–TÖRTÉNET–KOMMUNIKÁCIÓ - Year 2018, Vol 0, Issue 1
Abstract
(The Relations of the Youth with the Banking Systems) Examining the fi nancial culture of young people has received much attention in recent years. More and more banks and fi nancial institutions in Hungary are dealing with the young age group, for assessing and developing fi nancial culture, and on the other hand as a potential customer base, target of future economical projects. The aim of this paper is to show how the young people’s relationship with the banking sector has evolved since the global crisis over the last decade. It focuses in particular on banking habits and fi nancial perceptions of people aged 15–35 years. The study summarizes the Hungarian internal situation, and what kind of research and the results that have emerged over the past 10 years.
Authors and Affiliations
Zita Bokányi
Keywords
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- EP ID EP317290
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