BASIC PRINCIPLES OF STRATEGIC MARKETING PLANNING BUSINESS
Journal Title: Международный научный журнал "Интернаука" - Year 2017, Vol 1, Issue 5
Abstract
This article focuses on the terminology of strategic marketing planning and assesses the basic principles of strategic marketing plan for commercial and industrial enterprises. Formation of strategic planning processes is described, both theoretically and justified on practical experience obtained from the samples documented marketing plans of Ukrainian enterprises.
Authors and Affiliations
Svetlana Dukhnich, Elena Evseytseva
Keywords
Related Articles
- EP ID EP310324
- DOI -
- Views 104
- Downloads 0
READING SKILL AND THE WAY OF ASSESSMENT
A discussion of the ways of assessment can be classified from a reading skill point of view.
SELF-REGULATING ORGANIZATIONS IN A MUSIC INDUSTRY
In article considered entity of the concept “art”. And considered troubles emerging in sphere of art through social transformations.
HUMAN FACTOR IN THE “DRIVER-CAR-ROAD-ENVIRONMENT” SAFETY SYSTEM
This article considers emergence of a concept of “human factor” and its influence on the complex “Driver – Car – Road – Environment” (DCRE) system. Specific features of the human role in the transport safety system and i...
STRATEGIC PLANNING FOR SUSTAINABLE DEVELOPMENT IN UKRAINE – THEORETICAL ASPECT
The article analyzes the theoretical aspect of the specifics of the regulation of the economy on the basis of sustainable development in the context of strategic planning of sustainable development of Ukraine. The analys...
THE PATTERNS OF CHANGE IN VOLUME FLOW OF OIL PIPELINE IN THE PROCESSES OF STARTUPS OF PUMPING UNITS
The duration of transient process of change in volume flow in oil pipeline by startup of pumping unit in oil pumping station (OPS) was determined with the help of processed industrial data after experiments carried out o...