Basic Stages of Internationalisation and Indicators That Characterise Them Pursuant to Innovation Theories of Internationalisation of Enterprises
Journal Title: Бізнес Інформ - Year 2013, Vol 12, Issue 0
Abstract
The goal of the article lies in the study of innovation theories of internationalisation and prospects of their use when forming marketing strategies of internationalisation of enterprises. Analysing, systemising and generalising scientific works of many domestic and foreign scientists, the article studies stages of internationalisation of enterprises in accordance with various innovation theories of internationalisation, on the basis of which it offers to allocate three stages of internationalisation of activity of enterprises: domestic stage, stage of low and stage of high level of internationalisation. The article systemises advantages and shortcomings of innovation theories of internationalisation. It offers a list of indicators that characterise main stages of internationalisation of activity of enterprises. It justifies that formation of marketing strategies of internationalisation should be carried out with consideration of results of the conducted study of innovation theories of internationalisation. The prospect of further studies is building models of activity of enterprises in foreign markets, since internationalisation of activity of enterprises is a topical method of improvement and increase of efficiency of their activity.
Authors and Affiliations
Pavlo Ilchuk
Keywords
Related Articles
- EP ID EP141665
- DOI -
- Views 79
- Downloads 0
Retrospective of Formation and Development of the Securities Market
The article considers the historical development of the securities market in Ukraine and world. A comparison of the domestic and the world securities market has been done. Main features and characteristics of this are di...
Competitive Investigation in System of Ensuring Strategic Development of the Enterprise
In article reviewed by need of creation of such structural element of ensuring economic safety at the enterprise, as division of competitive investigation.
Methodological Grounds of Control of Purchases of Goods, Works and Services Using Public Funds
The article identifies factors that influence effectiveness of state purchases. It identifies elements of the system of control of purchases of goods, works and services using public funds, which is based on symbiosis of...
Increasing the Ecological and Economic Efficiency of Waste Recycling: State Incentives and Barriers
The article is aimed to study the ecological and economic efficiency in a inextricable interconnection with the State policy of promoting alternative energy. The essential problem of unprofitableness of sugar factories p...
Network Communities of Electronic Space: Actual and Fundamental Structure of Functions in the Process of Global Economic Development
The article is aimed to identify the functions of network communities of electronic space and define stages of their development as a form of economic relations on the base of analysis of formation and development proces...