Basics of Marketing Management
Journal Title: International Journal for Research in Applied Science and Engineering Technology (IJRASET) - Year 2014, Vol 2, Issue 11
Abstract
This paper deals with basics of the marketing process, marketing concept and marketing mix i.e. product, price, place and promotion. Marketing is the business function that identifies unfulfilled needs and wants, and hence defines and measures their magnitude, determines which target market the organization can best serve, decides on appropriate products, services and programmes to serve these markets, and calls upon everyone in the organization to think and serve the customer.
Authors and Affiliations
Ashish Jain, Dhanraj Negi, Dheeraj Dixit
Keywords
Related Articles
- EP ID EP19082
- DOI -
- Views 231
- Downloads 12
An Interactive Online Employee Training and Tracking System
Employee training is essential for an organization’s success. When any company recruit students from the campus, it never place directly on working before providing any training to them. The company trains their employe...
Microstructures at Interface Regions and Fracture Behavior of Friction Stir Lap Welding of Al-Cu
Friction Stir Welding (FSW) is a relatively new solid state joining technique, which is used not only for joining the aluminum and its alloys but also has potential for joining dissimilar metals with very different phys...
Comparison And Analysis of Spam Detection Algorithms
In this e-world, most of the transactions and business is taking place through e-mails. Nowadays, email becomes a powerful tool for communication as it saves a lot of time and cost. But, due to social networks and adver...
Modified Implementation of Different Architectural Designing Issues in WSN Protocol
In real life wireless sensor network has much variety of applications in Microelectronics as well as embedded systems. Life time and overall performance of the network is affected by issue power consumption so it become...
FPGA Implementation OF Reed Solomon Encoder and Decoder
Advanced communication techniques along with accuracy of information being very critical, the use of traditional Forward Error Correction (FEC) methods has become widespread. FEC provides a significant improvement to th...