Basics of Marketing Management
Journal Title: International Journal for Research in Applied Science and Engineering Technology (IJRASET) - Year 2014, Vol 2, Issue 11
Abstract
This paper deals with basics of the marketing process, marketing concept and marketing mix i.e. product, price, place and promotion. Marketing is the business function that identifies unfulfilled needs and wants, and hence defines and measures their magnitude, determines which target market the organization can best serve, decides on appropriate products, services and programmes to serve these markets, and calls upon everyone in the organization to think and serve the customer.
Authors and Affiliations
Ashish Jain, Dhanraj Negi, Dheeraj Dixit
Keywords
Related Articles
- EP ID EP19082
- DOI -
- Views 248
- Downloads 12
Web GIS Architecture Based on JNLP & some Performance Improving Techniques
WebGIS (also known as web‐based GIS and Internet GIS) denotes a type of Geographic Information System (GIS), whose client is implemented in a Web browser. By analyzing the defects of two tier and three tier client/serve...
Secure Internet Banking With Visual Authentication Protocols
Keylogging is an activity of capturing users’ keyboard strokes and records the activity of a computer user in a covert manner using keylogger hardware and software. The keyloggers secretly monitors and log all keystroke...
Sentiment Analysis on Twitter by using Machine Learning Technique
Due to the vast opinion of rich web resources such as discussion forum, review sites , blogs and news corpora on the market in digital form, a lot of analysis is focusing on the area of sentiment analysis. People are tr...
Sensor Based Human Gait Recognition for Drunk State
Many research studies have examined human activity recognition and body posture and gait detection. Relatively fewer studies have investigated specifically into shaky, abnormal gait or how drunken person move in a low l...
Detection and Localization of IDS Based Spoofing Attackers in Wireless Sensor Network
Wireless spoofing attacks are easy to launch, it plays a significant role in the performance of wireless sensor networks. Although the identity of a node can be verified through cryptographic authentication, conventiona...