Behavioral economics. The research methodology background
Journal Title: Проблеми економіки - Year 2015, Vol 2015, Issue 3
Abstract
The subject area of economic science becomes more complicated, its behavioral model is being formed gradually. The problem of determining the method, technology, methodology of its development using recommendations of philosophy and conceptual combination of separate results presented in publications becomes urgent. As a methodological basis of the behavioral economic theory it is advisable to choose synthesis of recommendations made by representatives of postpositivism (K. Popper, T. Kuhn, I. Lakatos, P. Feyerabend) with a focus on two cognitive technologies: epistemology and gnoseology. Specifying the subject of the theory of behavioral economics requires clarifying the essence of the terms "behavior", "behavioral economics", "behavior of the economy" and "the economy of behavior". The content development of the theory of behavioral economics is possible using ideas of cognomics, case studies, culturedigm, chaos, the golden section, spiral dynamics of consciousness, organizational behavior. Higher school should get involved in training specialists for behavioral economics by means of forming cognitive and research competence of graduates. Globalization processes expand the field of economic science as a whole and of its behavioral model towards the external environment. There arises a problem of social responsibility of the government, civil society, business, citizen, employee, enterprise, science. Human consciousness is becoming a new and complex object of attention for all engaged in the theory of behavioral economics.
Authors and Affiliations
Maya Doronina
Keywords
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