Behavioral theory on the insurance market
Journal Title: Формування ринкових відносин в Україні. Збірник наукових праць - Year 2016, Vol 7, Issue 7
Abstract
The article discusses the basic terms of the behavioral theory that characterize the decisions of individuals in the insurance market. The relevance of the study confirms the results of empirical research of sciences of Western economic thought, including the work of Nobel laureates D. Kahneman and A. Tversky. The practical value of the study is to explain certain decision-making processes and motivation of the participants in the insurance market.
Authors and Affiliations
L. M. KLAPKIV
Keywords
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