Beyond the Korean Wave: Understanding the Motivation of Among Indonesian Gen Z to Learn Korean in the K-Pop Trend
Journal Title: International Journal of Current Science Research and Review - Year 2024, Vol 7, Issue 06
Abstract
This research aims to uncover the motivation that drives the Indonesian Generation Z (Gen Z) to learn Korean and absorb Korean Pop culture as a lifestyle that is now increasingly trendy. Pop-Korean Language and Culture referred to in this research is the Pop-Korean language and culture used in South Korea, a language that has recently become popular with young people not only in Indonesia but in several other countries in the world. This research was designed with the aim of; 1) to reveal the motivations that encourage Gen Z to learn Korean, and 2) to measure their level of perception of Korean pop culture. The results of this research show that Gen Z’s interest in Korean in the trend of K-Pop is caused by K-Pop being a trend among the younger generation. The implications of this research contribute to the reader’s understanding that the cultural orientation of Gen Z is different from the Old Generation who tend to keep themselves away from new things.
Authors and Affiliations
Kwon Youngsun, Somadi Sosrohadi, Citra Andini, Rurani Adinda, Park Kyeong Jae, Ko Yookyung, Shua Jung,
Keywords
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- EP ID EP737839
- DOI 10.47191/ijcsrr/V7-i6-44
- Views 8
- Downloads 0
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