Big Data: A Stimulus in Business Analytics
Journal Title: IOSR Journals (IOSR Journal of Computer Engineering) - Year 2016, Vol 18, Issue 5
Abstract
Abstract: Harvesting data and investing in analytics have almost become a norm of the organization. Successful organizations are achieving business advantages by analysing massive amount of data that is generated during their business practices. This unconventional enormous size data is referred as Big Data. Big data has received significant attention in recent years. Although, Big Data Analytics has become the need of the day, several businesses are still lagging. The main issues that limit the organizations to begin using big dataanalysis are Lack of knowledge to handle challenges of big data, Lack of knowledge about advantages of big data and Non-Awareness of its impact on business. In this paper, an attempt is made to study the importance of big data analytics in the business
Authors and Affiliations
Amita Garg , Dr. Mamta Padole
Keywords
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