Blood Systems : A Case Study of Cross Culture Issues and Challenges
Journal Title: JOURNAL OF COMMERCE AND TRADE - Year 2006, Vol 1, Issue 2
Abstract
In the wake of the “Mad Cow” disease tragedy in the United Kingdom, it became apparent that the UK would need to look elsewhere for its country’s blood plasma needs, particularly as the possibility of transfusion-related transmission surfaced. They turned to providers of blood products in the United States and reached a contractual agreement with Blood Systems, Inc. in 2003. Thus, Legal, logistical, and cultural challenges were addressed and overcome in this international humanitarian-business relationship.Addressing the cultural differences between the United Kingdom and the United States in negotiating the contract was only the beginning of the challenges facing Blood Systems in this international venture. The contract itself had to be written to deal with European Law and medical /technical regulatory policy, the logistics of international shipping, currency valuation fluctuations, and contract renewal/extension.
Authors and Affiliations
Corrine Bliese, Mohammad Saeed
Keywords
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