Book review “Franchising in Eastern Europe - yesterday, today, tomorrow”
Journal Title: EKONOMSKI VJESNIK / ECONVIEWS Review of contemporary business, entrepreneurship and economic issues - Year 2018, Vol 0, Issue 2
Abstract
Franchising in Eastern Europe - yesterday, today, tomorrow, edited by Aleksandar Erceg, Ph.D., gathers the work of authors whose main research area is franchising. The authors have given an overview of franchising in different countries, such as Croatia, Poland, Hungary, Slovenia, Serbia and Macedonia. Undoubtedly, franchising is an important topic, due to its rising significance for economies and possibilities to further develop franchising markets in Eastern Europe. Therefore, research in this area, provided in the reviewed book, certainly can help in the better understanding of the most relevant issues that franchised businesses face in the aforementioned countries.
Authors and Affiliations
Tihana Koprivnjak, Petra Mezulić Juric
Keywords
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