Book review "Pricing. The New Frontier"
Journal Title: EKONOMSKI VJESNIK / ECONVIEWS Review of contemporary business, entrepreneurship and economic issues - Year 2019, Vol 0, Issue 1
Abstract
The book Pricing. The New Frontier, authored by Gabor Rekettye, Hungarian marketing expert, Professor Emeritus at University of Pecs, Hungary and Honorary Professor at University of Szeged, Hungary and Johnathan Liu, a professor of global management at Regent’s University, London, Great Britain was published by Transnational Press London, Great Britain in late 2018.
Authors and Affiliations
Mirna Leko Šimić
Keywords
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