BRAND AS AN AESTHETIC AND ECONOMIC PHENOMENON
Journal Title: Globalization, the State and the Individual - Year 2019, Vol 0, Issue
Abstract
The article analyses the philosophical and aesthetic notions of brand phenomenon. The brand, which originated as a mechanism for the identification and differentiation of companies, today becomes means of identification and differentiation of consumers. Brand is a category of social consciousness, which is realized in the economic, social forms through their ability to influence consumer behavior.
Authors and Affiliations
I. R Kornysheva, V. A. Kornyshev
Keywords
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